It all started with a question: why is Jamaican food not catered towards a modern crowd? This discussion turned into an obsession, and we decided to make something great. It wasn’t the quality of the food that was lacking. In fact, Jamaican food has a level of experimentation and quality that is truly unique and unparalleled.
The problem we faced was having to choose satisfying over healthy and flavor over presentation time and time again. We have seen so many cuisines go through the modernization that we believe Jamaican food has not yet experienced.
We launched Jrk! with the intent of building upon the techniques, flavors, and influences of traditional Jamaican recipes in a modern, healthy, and sustainable fashion. Our food is all about balance – we bring the delicious collision of flavor, health, and satisfaction to every dish.